Privacy Policy

This Privacy Policy describes how AVION (the “Website”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on www.avionshoes.com (the “Website”), or otherwise communicate with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of our Services.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other steps required under applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide our Services, we collect and have collected over the past 12 months personal information about you from various sources, as outlined below. The type of information we collect and use depends on how you interact with us.

In addition to the specific purposes described below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce any applicable terms of use, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect
The type of personal information we collect about you depends on how you interact with our Website and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or could reasonably be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you provide to us directly through our Services may include:

  • Basic contact details, including your name, address, phone number, and email address.

  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information, including your username, password, and security questions.

  • Shopping information, including the items you view, add to your cart, or save to your wishlist.

  • Customer service information, including any details you choose to provide when communicating with us, for example when you send a message through the Services.

Some features of the Services may require you to provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect Through Cookies
We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device details, browser information, network connection data, your IP address, and other details related to your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Website and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g. bank account details, credit or debit card information, billing address) to process your payment so that we can fulfil your orders and provide the products or services you have requested, in order to perform our contract with you.

  • When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we—or third parties we work with—may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we obtain from third parties is handled in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties, nor are we responsible for the policies or practices of those third parties. For more details, please refer to the section below, Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing products and services. We use your personal information to provide you with the Services and to fulfil our contract with you. This includes processing your payments, completing your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipment, facilitating returns and exchanges, and enabling you to post reviews.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or post, and displaying advertisements for products or services. This may also include using your personal information to better tailor the Services and advertisements on our Website and on other websites.

  • Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account details secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone. If you believe your account has been compromised, please contact us immediately.

  • Communication with you. We use your personal information to provide customer support and to improve our Services. This is in our legitimate interest to be responsive to you, deliver effective services, and maintain our business relationship with you.

COOKIES
Like many other websites, we use Cookies on our Website. For specific information about the Cookies we use in connection with supporting our store through Shopify, please refer to https://www.shopify.com/legal/cookies. We use Cookies to support and enhance our Website and Services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (as part of our legitimate interest in managing, improving, and optimising the Services). We may also allow third parties and service providers to use Cookies on our Website to better tailor the services, products, and advertisements shown on our Website and other websites. You can manage your cookie preferences through your browser settings or by using the cookie banner on our Website.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to delete or reject Cookies through your browser settings. Please note that deleting or blocking Cookies may negatively affect your user experience and may cause some parts of the Services—including certain features and overall functionality—to not work properly or become unavailable. In addition, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as described in this Privacy Policy. Such circumstances may include, but are not limited to, the following:

  • With vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, fulfilment, and shipping).

  • With business and marketing partners, including Shopify, to provide services and display advertisements to you. We use Shopify to support personalised advertising through third-party services. Our business and marketing partners will use your information in accordance with their own privacy policies.

  • When you request, consent to, or otherwise authorise the disclosure of certain information to third parties — for example, to ship products to you or through your use of social media widgets or login integrations — with your consent.

  • With our affiliates or otherwise within our corporate group, as part of our legitimate interest in operating a successful business.

  • In connection with a business transaction such as a merger or bankruptcy; to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable terms of use; and to protect or defend the Services, our rights, and the rights of our users or others.

Over the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (*) about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Categories & Categories of Recipients

  • Identifiers such as basic contact details and certain order and account information

  • Commercial information such as order details, shopping information, and customer service information

  • Internet or other similar network activity, such as Usage Data

  • Vendors and third parties that perform services on our behalf (such as internet service providers, payment processors, fulfilment partners, customer service partners, and data analytics providers)

  • Business and marketing partners

  • Affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

Over the past 12 months, we have “shared” (as that term is defined under applicable law) personal information for the purpose of carrying out advertising and marketing activities, as follows:

Category of Personal Information & Categories of Recipients

Identifiers such as basic contact details and certain order and account information: Meta, Google, TikTok, and Klaviyo

Commercial information such as details of purchased products or services and shopping information: Meta, Google, TikTok, and Klaviyo

Internet or other similar network activity, such as Usage Data: Meta, Google, TikTok, and Klaviyo

USER-GENERATED CONTENT
The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content in a public area of the Services, that content will be public and accessible to anyone.

We have no control over who may access the information you choose to make available to others, and we cannot guarantee that those who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you disclose publicly, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

THIRD-PARTY WEBSITES AND LINKS
Our Website may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as their other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on them. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation on its use by us or by others. The inclusion of such links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as specifically stated within the Services.

CHILDREN’S DATA
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that this information be deleted.


As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under the age of 16.

SECURITY AND RETENTION OF YOUR INFORMATION
Please note that no security measure is completely perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you transmit to us may not be secure while in transit. We recommend that you avoid using unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may only apply in certain circumstances, and in some cases we may deny your request as permitted by law.

  • Right to access / know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.

  • Right to deletion: You may have the right to request that we delete the personal information we hold about you.

  • Right to correction: You may have the right to request that we correct any inaccurate personal information we hold about you.

  • Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to specific exceptions.

  • Right to opt out of sale, sharing, or targeted advertising: You may have the right to ask us not to “share” your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising,” as defined under applicable privacy laws. Please note that if you visit our Website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to access the Website.

  • Right to limit and/or opt out of the use and/or disclosure of sensitive personal information: You may have the right to request that we limit our use and/or disclosure of sensitive personal information to what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

  • Restriction of processing: You may have the right to ask us to stop or restrict our processing of your personal information.

  • Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.

  • Appeal: You may have the right to appeal our decision if we choose not to process your request. You can do this by responding directly to our denial.

  • Managing communication preferences: We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option included in our emails. If you choose to opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights where indicated on our Website or by contacting us using the details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity—such as your email address or account details—before we can provide a substantive response to your request.

In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time frame required by applicable law.

We use Shopify’s advertising services, such as Shopify Audiences, to personalise the advertisements you see on third-party websites. To limit how Shopify merchants use your personal information for these advertising services, please visit https://privacy.shopify.com/en.

COMPLAINTS
If you have any complaints about how we handle your personal information, please contact us using the details provided below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us again through the details below, or by filing a complaint with your local data protection authority.

INTERNATIONAL USERS
Please note that we may transfer, store, and process your personal information outside the country in which you reside, including in the United States. Your personal information may also be processed by staff and third-party service providers and partners operating in these countries.

When we transfer your personal information outside of Europe, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or other equivalent agreements issued by the relevant competent authority in the UK, where applicable, unless the data transfer is to a country that has been deemed to provide an adequate level of data protection.

CONTACT
If you have any questions about our privacy policy or this Privacy Notice, or if you would like to exercise any of your rights, please contact us at info@avionshoes.com

For the purposes of applicable data protection laws, we are the data controller of your personal information. Our representative in the EEA is:

AVION SHOES
Legal and Privacy Department
Email: info@avionshoes.com

Last updated: 06 August 2024